UNION DES ANNONCEURS
L’Union des Annonceurs or UDA (Advertiser’s union) is an organization representing advertisers: companies, urban collectivities and organizations that promote their brand, their image, and their products using different communication channels.
In 2016, UDA celebrated its 100th anniversary. Pelham Media Ltd. accompanied UDA to mark this event by designing and organizing an exceptional gala evening in an original setting to bring together the entire ecosystem (subscribers, partners, media etc.) during the course of a single event.
This communication exercise was an excellent opportunity to present its new strategy as well the latest graphic character developed by the agency’s design studio.
The verdict: 400 guests attended Le Flow, a roundtable discussion moderated by Matrial You of RTL, a French radio station that included some notable speakers: Joël de Rosnay, writer, scientist and futurist; Frédéric Mazzella, co-founder of BlaBlaCar; and, Béatrice Mandine, Executive Director, Brand and Communications, Orange.