An editorial strategy that’s in the game•
June 9, 2016. Game, set, match—the new website group.bnpparibas is revealed to the world! The site redefines corporate communication by giving pride of place to highlighting the commitments of the "Bank of a changing world." The key corporate content has been streamlined down into a section of about twenty pages. WordAppeal has been involved in the project since the beginning, and we continue to animate the site with new content. The success of the project is the result of a close collaboration between the digital and editorial teams at the Palais de Hanovre (Communications Team HQ) central court (hats off to Galdric & Isa and thank you for your trust in us!).