The year is 2006. Twitter launches its first tweet and WordAppeal (a subsidiary of Pelham Media Ltd.) toasts with Pernod Ricard for the first time. Many long and great friendships are forged with toasts. "Make a new friend every day" was the motto of Paul Ricard, founder of the Group, which gave way to Pernod Ricard’s tagline "Créateurs de Convivialité". What follows is a brief overview of the latest vintages resulting from this collaboration.