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Pernod Ricard

Pernod Ricard – Let’s Bee Responsib’All

Pernod Ricard is a world leader in the production and marketing of wines and spirits. The company has 18,500 employees worldwide. Since 2011, the group has organized the Responsib’All Day, an international day mobilizing all of its employees worldwide. The day is an opportunity to gather and unite employees to help local communities. Since the first edition, more than one million hours have been devoted towards the group’s social responsibility commitments.

For the 2017 edition, Pernod Ricard entrusted KCO with the organization of the day for the coworkers at its headquarters in Paris. KCO helped with the creation of the event, the search for a charitable initiative, and in the management, organization and running of the day.

The objective of the day was to contribute to the development of urban beekeeping in Paris by building 80 hives.

In collaboration with the organization Bee Happy Miel, and throughout the day, Pernod Ricard employees were mentored by volunteers from the organization.


  • 400 employees mobilized for a day at the Jardin d’Acclimatation in Paris
  • 80 hives built through practical workshops and friendly interaction with volunteers
  • 20 swarms of bees provided to the organization Bee Happy Miel
  • An awareness day on urban beekeeping conducted by Bee Happy Miel

Read Les Echos’ article, Les salariés de Pernod Ricard jouent solidaires, 09/06/2017.