1. The challenges
On June 7, 2018, Unibail-Rodamco, Europe’s leading commercial real estate company, completed its acquisition of Westfield, to become Unibail-Rodamco-Westfield. Following the acquisition of Rodamco by Unibail in 2007, the acquisition of Westfield was a landmark event in the history of the Group, which overnight became the first player in its sector to be operational across two continents. The launch event had to reflect this dimension. Moreover, from its birth, the new Unibail-Rodamco-Westfield Group had to have all the tools of corporate communication ready to go, including websites, video presentations, corporate brochures and full corporate branding.