The greatest event in charitable running | Pelham Media Ltd.
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Fundraising events
Course Des Héros

Alvarum - Heroes race

The greatest event in charitable running

Created in 2008, Alvarum is an online donation collection platform. Alvarum is present in France, Germany, the Netherlands, Luxembourg and Austria. Today, Alvarum represents more than 1,000 organizations and the collection of more than €20 million.

Launched in 2010 in Paris, the Course des Héros (Heroes Race) is a unique fundraising event that combines sport, solidarity and mobilization throughout the morning. This is the only fundraising event that brings together more than 250 different associations known to the general public or acting in a more local way. Each participant, or hero, agrees to collect at least €250 in donations via an online collection page assigned to the charitable organization of their choice. The day of the event, the heroes travel 6 km, by running, walking, wheelchair, and even boat.

Since 2010, KCO has accompanied Alvarum in the launch and development of the Hero Races in France and the Netherlands.


  • Races in three cities in France: Paris, Lyon and Marseille
  • Nearly €2,000,000 collected
  • Nearly 5,000 runners including 4,000 in Paris
  • More than 40,000 donors